Kerrymaid, the complete dairy range for chefs, has teamed up with award winning pastry chef Thomas Leatherbarrow to launch a brand-new online platform that provides chefs and foodservice operators with everything they need to increase profitability and boost footfall during the winter months
Combining Kerrymaid’s dairy heritage and understanding of professional kitchens, with Thomas’ Michelin starred restaurant experience, Kerrymaid has developed Pudding Party Online to share expertise, creative recipes and best practice with chefs nationwide.
A Kerrymaid Pudding Party is designed to increase interest amongst existing customers and appeal to new diners looking for something exciting. A Pudding Party offers an evening of homemade desserts, giving customers the opportunity to taste a selection of sweet treats and then rate them, choosing a favourite ‘Queen of Puddings’ at the end of the evening. Not only that, running a ticketed Pudding Party event can help chefs distinguish their pudding offering from the competition – helping to increase footfall and boost revenue.
To help chefs get the best from their event, Thomas has created an exclusive menu of desserts using the professional dairy brand Kerrymaid, including ‘Chocolate and Ginger Tart’ and ‘Caramel Crème Brulee’. Chefs also have access to a range of expert advice from both Kerrymaid and Thomas - from hints and tips on creating the perfect pudding menu to insider knowledge on the latest trends to hit the dessert scene, chefs will be able to improve their offering accordingly.
With access to a range of eye-catching point of sale material, marketing a Pudding Party is easy. The brand-new downloadable POS kit, which includes printable posters, table talkers and score cards, can be used to promote Pudding Party events to existing customers, as well as encouraging new guests.
To celebrate the launch of Pudding Party Online, Kerrymaid is offering one lucky chef the chance to spend an afternoon with Thomas Leatherbarrow. The online giveaway will see Thomas join the winner for a four-hour one-to-one masterclass in their own kitchen, where he will help to create a bespoke dessert menu that will help you truly outshine the competition.
Grace Keenan, brand manager at Kerrymaid said: “The Pudding Party concept provides chefs and foodservice operators with a fantastic opportunity to engage with customers during the winter months. With a complete range of online resources available, hosting a Kerrymaid Pudding Party is sure to be a great success.”
David Thompson, Landlord of the Old Wine Vaults in Faversham, Kent, hosted his first Kerrymaid Pudding Party in June 2014, and following its success has hosted the event every month since. The regular evening helped to considerably increase footfall and deliver a gross profit of 60%.
