Mizkan supports operators on the path to Poke Perfection

Commercial Team

Mizkan Chef UK

Standard Supplier 10th March 2021
Commercial Team

Mizkan Chef UK

Standard Supplier

Mizkan supports operators on the path to Poke Perfection

Poke bowls are having a real moment on menus right now and Mizkan is on a mission to help operators make the most of the opportunity with its Shiragiku Rice Vinegar and Honteri, a mirin-style sweet seasoning.

As the market emerges from the pandemic, your customers are looking for good mood food on menus. Dishes full of natural, healthy ingredients made truly special and that celebrate the pleasure of eating well.

And the demand is clear as Poké chains expand across the UK. Its customisable, quick and healthy fusion-flavours are perfect for takeaway and so its popularity has grown across the world. According to Deliveroo, Poke is now in the top 20 of delivery dishes*.

“The opportunity for Poke on menus is huge,” says Reine Houedenou, Brand Manager Foodservice at Mizkan. “Globally, it’s predicted to grow at 14% per year over the next three years and despite already being popular, at least a 20% of consumers are yet to experience Poke**. And it’s the taste experience that our products really help to create.” she continues.

Shiragiku vinegar has a mellow acidity and umami flavour derived from sake cake that make it the perfect ingredient for rice seasoning and pickling .Whilst Honteri is a mirin style seasoning which brings a unique sweetness and depth of flavour to sauces and dressing alike.
Our two ingredients open up a world of Poké inspiration for you to explore. Simply visit www.mizkanchef.com for recipes, chef demonstrations, and great free sample offers.

Source: * Deliveroo, December 2020 **Global Poke Foods Market Growth Forecasts to 2024 - Research and Markets

In these challenging times…

The Staff Canteen team are taking a different approach to keeping our website independent and delivering content free from commercial influence. Our Editorial team have a critical role to play in informing and supporting our audience in a balanced way. We would never put up a paywall  – The Staff Canteen is open to all and we want to keep bringing you the content you want; more from younger chefs, more on mental health, more tips and industry knowledge, more recipes and more videos. We need your support right now, more than ever, to keep The Staff Canteen active. Without your financial contributions this would not be possible.

Over the last 16 years, The Staff Canteen has built what has become the go-to platform for chefs and hospitality professionals. As members and visitors, your daily support has made The Staff Canteen what it is today. Our features and videos from the world’s biggest name chefs are something we are proud of. We have over 560,000 followers across Facebook, X, Instagram, YouTube and other social channels, each connecting with chefs across the world. Our editorial and social media team are creating and delivering engaging content every day, to support you and the whole sector - we want to do more for you.

A single coffee is more than £2, a beer is £4.50 and a large glass of wine can be £6 or more.

Support The Staff Canteen from as little as £1 today. Thank you.