The ever-changing local restrictions and national lockdowns are meaning that operators are having to constantly pivot to adapt their service operations, with delivery now taking the lead on their list of priorities. But how can foodservice operators ensure their delivery offerings not only run successfully, but stand out and truly delight customers? This is where McCain Foodservice comes in, having commissioned in-depth consumer research, McCain have launched a new campaign; Next Level Delivery, which provides key insight and information on a game-changing delivery product range that can really help operators take their delivery offerings to the next level.
Working alongside consumer research specialists; Catalyx, McCain UK discovered that customers experience a heightened state of emotion while waiting for a food delivery. Tracking technology, whilst brilliant, has also boosted this emotionally fuelled period of anticipation. The result can mean heightened feelings of joy or disappointment once their meal arrives. Therefore, it is essential that customers are pleased with the contents of their meal and delivery service, otherwise their amplified levels of disappointment in conjunction with being ‘hangry’ can cause a knee-jerk reaction of a negative review or complaint.
Though this may seem like a challenge for delivery operators, it actually brings a great opportunity; operators have the chance to capitalise on consumers high emotion rates by serving high quality and delicious food that may in-turn result in positive reviews and feedback.
To help get operators get it right, McCain have outlined through their research, six Delivery Truths:
Making a great first impression to consumers once a meal has been delivered is key, fries and sides are often the first go-to taste of the meal for consumers, therefore it’s crucial that they impress! That’s why McCain have developed their Next Level Delivery Range, consisting of; SureCrispTM, fries that stay hotter and crispier for longer and Pickers – the ultimate delicious cheesy sides suited for delivery.
McCain UK have been trying and testing their delivery range up and down the county to cement their view that it really does take operators delivery to the next level. Evidence of this can be seen with one of their many case study examples - Chilli flames, a fast food outlet in Cardiff that stocks McCain SureCrispTM. When asked how SureCrispTM has helped their business, the manager of Chilli Flames, Talaha Hawar, said: “The thing with SureCrispTM is, that it’s a high-quality product that stays crispy for more than 20 minutes. So, we can ensure that on delivery, when the food gets to the customer it gets there warm and crisp.”
McCain’s expert support further offers a wealth of insight around both profitability and pro packaging tips to help operators make delivery a real success. Don’t just do delivery. Together let’s do next level delivery with the help of McCain’s new campaign.
