UK, March 2024: In the first of its kind collaboration that promises to elevate the culinary experience for businesses and consumers alike, Bord Bia is delighted to announce its partnership with Sysco GB’s bespoke butchery operation, 'Carver & Co. Butchery,' for the month of March. The partnership promises to deliver a number of B2B and B2C promotions that showcase the exceptional quality and flavour of Irish beef, expertly crafted by Sysco GB's Carver & Co. Butchery team.
Known for their commitment to providing top-notch culinary solutions, Bord Bia and Carver & Co. Butchery are joining forces to bring an unforgettable experience to chefs and restaurateurs. Throughout the month of March, food businesses in the hospitality industry across the North West, where Carver & Co. Butchery is based, can take advantage of exclusive offerings, ensuring a premium selection of Irish beef cuts that meet the highest standards of quality and taste. From succulent steaks to tender roasts, the partnership aims to meet the diverse needs of culinary professionals seeking excellence in their craft.
So, whether, a seasoned chef, or a home cook or just looking to explore new flavours, this collaboration promises a unique opportunity to savour the rich, distinctive taste of Irish beef.
Sean Deane, Meat Specialist at Bord Bia, expressed enthusiasm for the partnership, commenting, "We are thrilled to be partnering with Sysco's Carver & Co. Butchery for this exciting venture. This collaboration allows us to showcase the incredible quality of Irish beef and offer a premium culinary experience to both businesses and consumers. We believe this partnership will not only strengthen our ties with the culinary community but also introduce more people to the exceptional taste of Irish beef."
Sysco GB is equally enthusiastic about the collaboration Paul Nieduszynski, Sysco GB CEO, said: "At Carver & Co. Butchery, we take pride in ensuring that we deliver top-notch butchery solutions. Partnering with Bord Bia to promote Irish beef allows us to combine our expertise with the exceptional quality of Irish beef, creating a winning combination for chefs and restaurant goers across the North West."
As part of the promotion, both Bord Bia and Carver & Co. Butchery will be actively engaging with their audience through social media campaigns, special Irish beef dishes at participating restaurants, and exclusive POS.
Don't miss the opportunity to elevate your culinary experience with the perfect pairing of Irish beef and Sysco GB's Carver & Co. Butchery. Join us in celebrating a month of exquisite flavours, premium cuts, and culinary excellence.
Exclusive Giveaway - Irish Beef and Carver & Co. Butchery is offering UK consumers the chance to win an exclusive trip for two to Ireland. The competition is live on @irishbeef Instagram from 1st March – 31st March.
-ENDS-
Notes to editors:
About Bord Bia: Bord Bia (The Irish Food Board) is the Irish government agency charged with the promotion, trade development, and marketing of the Irish food, drink, and horticulture industry. Bord Bia works to enhance the reputation of Irish food, drink, and horticulture, to develop markets for Irish suppliers, and bring the taste of Irish food to more tables worldwide. With its headquarters in Dublin, Bord Bia has a network of 15 overseas offices, including one in London. This extensive overseas presence, coupled with authoritative strategic insight, enables Bord Bia to pursue emerging opportunities and actively respond to significant market issues that affect the industry.
About Sysco
Sysco is the global leader in selling, marketing and distributing food products to restaurants, healthcare and educational facilities, lodging establishments and other customers who prepare meals away from home. Its family of products also includes equipment and supplies for the foodservice and hospitality industries. With more than 72,000 colleagues, the company operates 334 distribution facilities worldwide and serves approximately 725,000 customer locations. For fiscal year 2023 that ended July 1, 2023, the company generated sales of more than $76 billion. Information about our Sustainability program, including Sysco’s 2023 Sustainability Report and 2023 Diversity, Equity & Inclusion Report, can be found at
www.sysco.com.
For more information, visit
www.sysco.com or connect with Sysco on Facebook at
www.facebook.com/SyscoFoods. For important news and information regarding Sysco, visit the Investor Relations section of the company’s Internet home page at investors.sysco.com, which Sysco plans to use as a primary channel for publishing key information to its investors, some of which may contain material and previously non-public information. In addition, investors should continue to review our news releases and filings with the SEC. It is possible that the information we disclose through any of these channels of distribution could be deemed to be material information.
About Carver & Co. Butchery
Carver & Co. Butchery brings independent food businesses across the North West of England the very best in authentic, local craft butchery. It provides access to wide range of premium cuts of British and Irish beef, all butchered, prepared, aged, stored and packed by our in-house team of specialist craft butchers.
