Best known for being at the helm of Michelin starred Salt in Stratford-upon-Avon, Foster is now opening his debut restaurant in London, GrassFed.
Opening Mid- July in Camden’s new Hawley Wharf development, the 50-cover restaurant’s ethos is simple and the clue is in the name. It's about serving the best quality grass-fed beef in an inviting setting.
Meats will be grilled over coals in an open kitchen, celebrating all cuts of beef from prime ribs to ox cheeks. The sustainably-minded menu will also focus on seasonal British fish and vegetables.
Highlights include Beef Snag, a beef hotdog with truffle mayonnaise, crispy onions and pickled onions, alongside the Beef rib on the bone to share, complete with a choice of Cotswold Sobrasada and Stichelton blue cheese.
Paul’s prime BBQ dayboat fish with smoked seaweed butter is also set to be a popular choice.
The drinks menu will feature classic cocktails, British beers and a mix of English and European wines.
GrassFed’s menu is derived from Paul’s passion for bringing quality sourced British meat to the masses.
Wanting to change the narrative around meat consumption and industrial processing methods.
GrassFed’s ethos is all about raising awareness around the benefits of regenerative farming, resulting in nutritious crops, healthier animals and land.
Rustic, simple and refined, GrassFed is split over two floors, the open plan layout will allow for counter dining at ground level. Interiors draw on earth materials such as wicker, steel and stones, alongside copper tones on the walls. GrassFed will also offer outdoor seating for those wanting to dine canalside.
With over two decades of experience in the culinary industry, Foster has worked in some of the country's most renowned restaurants, earning accolades and critical acclaim for his inventive dishes that combine traditional techniques with modern twists.
While Paul is passionate about locally sourced ingredients and sustainability in general, he is particularly known for his love of beef. He has spoken extensively about the importance of using high-quality, well-raised beef in his dishes, and has developed a reputation for creating some of the most inventive and delicious beef dishes in the UK.
Paul also released his cookbook ‘how to cook meat properly’ in 2021.
Foster hopes to not only showcase the natural flavour and texture of grass-fed beef, but also to create a dining experience that reflects his commitment to ethical, sustainable, and delicious food.
Commenting on the new restaurant, Paul said: "This is something I’ve wanted to do for a long time, it won’t be a Run-of-the-mil steak restaurant with chips and peppercorn sauce. I want to showcase the best of British produce and bring something different to this segment of the market, we’re using high-end ingredients and serving them in an approachable environment at a fair price point."
