GARDEN GOURMET® launches on Harvester and Butlin’s menus to offer consumers more choices when eating out

GARDEN GOURMET® Sensational™ Vegan Pulled Fillet has launched on the menus of both Harvester and Butlin’s, offering consumers more flexible choices when eating out of home.

This year, statistics show that 14% of the UK population identify as vegan, vegetarian, or pescatarian, while an additional 13% follow a flexitarian diet*. These new menu launches cater to the growing demand for plant-based options, offering greater variety for flexitarians, those already committed to a meat-free lifestyle, and individuals looking to reduce their meat consumption or explore plant-based eating. By offering flavourful and diverse alternatives, these menu options provide diners with more flexible choices.

At Harvester, the GARDEN GOURMET® Sensational™ Vegan Pulled Fillet is a key addition to their revamped menu, offering a range of flexible options for customers. The Pulled Fillet is now available in their tacos, flatbreads, and balanced bowls, alongside other protein options such as chargrilled chicken and rump steak, giving diners the freedom to tailor their meal based on their dietary preferences—whether they prefer traditional meats or are exploring plant-based alternatives.

Butlin’s has also embraced the GARDEN GOURMET® Sensational™ Vegan Pulled Fillet in their Chinese Noodle Soup, offering guests a plant-based protein that enhances the texture and flavour of this beloved dish. Additionally, Butlin’s has made a significant operational change, by switching to MAGGI® Béchamel Sauce by Nestlé Professional across all their resorts.

Greg Kusmierski, Senior Kitchen Manager, Buffet restaurants said: “We’re always looking for ways to improve the dining experience for our guests, and the introduction of GARDEN GOURMET® Pulled Fillet is a fantastic addition to our menu. It’s a delicious plant-based protein that fits perfectly into our Chinese Noodle Soup and adds a great texture and taste. We want to cater to a range of dietary needs, and the Pulled Fillet allows us to do just that.

“In addition to adding this new ingredient, we’ve also made the decision to switch exclusively to MAGGI® Béchamel Sauce. We chose MAGGI® because it offers better flavour, superior quality, and is more efficient to use in our kitchens. We’ve rolled this out across a variety of dishes, including lasagnes, pies, and cauliflower cheese, and it has been a huge success with both our chefs and guests, ensuring that we’re offering the best possible dining experience for everyone.”

Head Chef to Elliott Tibbins Food Development Manager at Harvester said: “We’re constantly striving to offer our customers more variety and cater to a wide range of dietary preferences. With the introduction of GARDEN GOURMET® Pulled Fillet on our menu, we’re able to provide a high-quality, plant-based option that appeals to both meat-free and flexitarian consumers.

“What’s great about the Pulled Fillet is its versatility—it can be enjoyed in so many ways, whether in tacos, flatbreads, or our popular balanced bowls. We know that more and more people are looking for, meat-free alternatives, and this addition allows us to offer something for everyone without compromising on taste.”

Kate Edley, lead brand & category for savoury food & plant-based at Nestlé Professional UK&I said: “We’re thrilled to see the continued success of GARDEN GOURMET® Pulled Fillet across different dining platforms. Following the positive reception of our plant-based products in wraps, kebabs, and even well-known brands like Starbucks and German Doner Kebab, it’s exciting to now be part of the menus at Harvester and Butlin’s.

“The versatility of our Pulled Fillet means that it fits seamlessly into a variety of dishes, from tacos to balanced bowls and soups, giving chefs the flexibility to create new flavourful, meals. It has that juicy bite and taste, almost like chicken thighs. Plus, it's got a soft, fibrous texture that soaks up all those big flavours.”

GARDEN GOURMET® Sensational™ Vegan Pulled Fillet is both rich in protein and a source of fibre, offering a versatile choice for vegetarian and vegans.

Amazingly versatile...Great in salads, sandwiches, wraps, pastas and stir fries and lots more. For more information on our GARDEN GOURMET® Sensational™ Vegan Pulled Fillet click here: www.nestleprofessional.co.uk/food/garden-gourmet-pulled-fillet?utm_source=NP_Website&utm_medium=display&utm_campaign=np_gg&utm_content=Pulled_Fillet

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