Fresh Direct Launches Mushroom Meat

Kevin Coles

Sysco GB

Premium Supplier 30th April 2024
Kevin Coles

Sysco GB

Premium Supplier

Fresh Direct Launches Mushroom Meat

Fresh Direct, the UK’s leading foodservice fresh produce provider, has launched mushroom ‘meat’, an innovative, new product that provides a healthy centre of plate alternative to meat.

Mushroom meat is made from the stalks of mushrooms that would otherwise be discarded, as only the caps are required for standard mushroom products. Rather than waste the stalks, Fresh Direct has partnered with specialist Irish mushroom grower, Umi Foods to harvest, cook and shred the surplus products.

Ian Nottage, Head of Food Development at Fresh Direct, said: “The texture of the mushroom meat provides a fantastic alternative to more traditional centre of plate options.

“It also has the benefit of avoiding food waste, as it’s made from the unused stalk of the mushroom when it’s harvested. With the fibrous root of the mushroom there is a natural texture, which gives a satisfying eating appeal. It’s also suitable for vegans as only soya protein, tapioca flour and coconut oil are added to make this really innovative product.

“Our chefs have created some fantastic recipes, experimenting with barbecue flavours, perfect for the summer as well as an alternative to pulled pork, which is brilliant in a burger.”

Based on projected sales, the launch of mushroom meat is expected to save around 80 tonnes of food waste every year.


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