Britain’s Best Roast Dinner 2016 | British Roast Dinner Week

The hunt for the Britain’s Best Roast Dinner is back! This year, as well as crowning an overall winner, the panel will also announce regional winners – giving even more pubs the opportunity to become famous for their roasts.

The Larwood and Voce team following their 2015 win

Before they put their roasts to the test in the national final, regional winners will be announced for: South England, North England, Midlands, Wales and Scotland Since winning the title in 2015, The Larwood and Voce has smashed its record number of covers, with reservations jumping 60%. General manager of The Larwood and Voce, Dan Cramp, said: “Winning Best British Roast Dinner has done wonders for us. Before we were shortlisted, we averaged about 170 covers on a Sunday. We now have over 270 covers Sunday after Sunday.” Now in its fifth year, the Best British Roast Dinner competition is part of British Roast Dinner Week. The campaign – sponsored by COLMAN’S® and supported by KNORR® – inspires pubs to serve the UK’s favourite pub meal every day of the week.

>>> READ: Larwood and Voce win Best British Roast Dinner title

Each of the regional winners will receive £2,500 of PR, with the exception of the national winner will win £10,000 of PR support and the prestigious title of Best British Roast Dinner. Chris Brown, channel trade marketing manager at Unilever Food Solutions, said: “We know that almost half of Brits want to see a roast on the pub menu every day . So British Roast Dinner Week is a massive opportunity for pubs to boost sales. Previous winners of the Best British Roast Dinner competition have seen huge spikes following the competition. But it’s not just the winners who benefit. “After putting on a roast every day of British Roast Dinner Week, The White Bull in Alston saw a 45% uplift in covers and a 10% rise in profits. And in East Horsley, the Duke of Wellington’s drink sales shot up by 20%.” British Roast Dinner Week 2016 is from 26 September to 2 October and the competition is now open. To enter, all pubs have to do is fill in a short entry form explaining what makes their roast special at www.britishroastdinnerweek.co.uk before 20 September.

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