Americana Pub and Bar Rational
Comments can be attributed to Lee Harding, Key Account Director of Rational UK.
Lots of UK restaurateurs are offering Americana menu items. Everyone loves a burger!
The common thread of the big popular American brands over here is big, hearty fast food. It’s satisfying comfort food with a reliable consistency, but also customisable with plenty of options and additions available. The customer can get what they want, and they know what they’re going to get.
Of course, the influence of American food goes beyond the specific restaurants that operate over here. For example, while many of the West Coast chains with a healthy/organic focus don’t have a presence here they can often be extremely influential in the UK, with independent restaurants drawing inspiration from them.
The ability to produce large amounts of different products consistently is one of the defining features of American brands. Appliances like Rational’s iCombi Pro combi-steamer and the iVario Pro multifunctional cooking system can help businesses to achieve this, thanks to their ability to cook different foods together at the same time, with intelligent assistants adjusting cooking conditions to guarantee the desired consistency.
There’s a huge diversity of American food, blending and adapting the traditional cuisines of generations of settlers from around the world with indigenous meals and ingredients. Fusions like Tex-Mex have become exported back around the world, and other American staples like smokehouse restaurants and BBQ are extremely popular.
Perhaps just as influential as the food on the menu is the style of the restaurant - family dining with something for everyone, served in a good atmosphere with a friendly and enthusiastic team serving customers.
Multifunctional appliances such as the iCombi Pro combi-steamer are extremely useful for these kind of high volume yet casual restaurants, as they are able to deliver a range of different cooking styles quickly, consistently and authentically. Options like the VarioSmoker make it easy to add authentic smokey flavours to food being prepared in the iCombi Pro, without needing the equipment and additional infrastructure, like ventilation, that is required for food cooked on solid fuel.
RATIONAL is the leading provider in hot food preparation equipment and, with the iCombi Pro and the iVario multifunctional cooking system, the company delivers 95% of all conventional cooking applications. Rational’s ConnectedCooking allows operators to monitor, manage and update their Rational appliances remotely, from a PC, tablet or smartphone. iKitchen is the combination of the iCombi Pro, iVario Pro and ConnectedCooking – iKitchen delivers the best kitchen management and the best cooking solutions. For information visit www.rational-online.com
