Energy bill cap welcomed by hospitality but more support still needed
Number of no-shows halved in 2022 saving hospitality £5bn
UK hospitality pay respects to Queen Elizabeth II
Be Inclusive Hospitality launches first UK Spotlight Awards
AA Reveals Chefs’ Chefs Shortlist for the Hospitality Awards 2022
Hospitality could be contributing £20bn more a year to British economy, says UKHospitality chief at 'Fixing the Crisis' strategy launch
UKHospitality puts forward plans to support government's Levelling Up agenda
A reduction of no-shows has helped saved hospitality an estimated £5bn a year.
New data from hospitality tech provider Zonal and data and insight firm CGA by NielsonIQ has revealed the likelihood of no-shows has nearly halved from 11% to 6%.
The findings also detailed that the number of consumers making reservations and honouring them has increased by 15 percentage points, reducing the cost of no-shows to the hospitality sector to £12.6bn – saving the industry £5bn a year.
The figures come on the back of the one-year anniversary of Zonal’s #ShowUpForHospitality campaign, which found that customers not showing up for bookings was costing the industry an estimated £17.6bn a year in lost revenue, with one in seven people not turning up to their reservations and not informing the venue.
The campaign highlighted the effect and harm no-shows cause to hospitality businesses already struggling to survive after the pandemic and tried to educate consumers on the financial and operational impact caused by not turning up for a booking.
WELCOMED NEWS FROM THE INDUSTRY
Commenting on the newly released data Olivia FitzGerald, Zonal's Chief Sales and Marketing Officer, said: “While no-shows continue to have a costly impact on the hospitality industry, something which is felt even more keenly by already hard-pressed hospitality businesses, it is welcomed news that the number of people honouring their bookings has increased. Now that we’re a year on from the launch of #ShowUpForHospitality, it’s clear that the industry’s efforts have resulted in a significant reduction in no-shows.
Olivia added: “Pubs, bars, restaurants, and cafes play a pivotal role in our communities and everyday lives, so it’s important to raise awareness on how crucial it is to support them and always show up for hospitality. At Zonal, we’re continuing to work with our customers to provide seamless booking technology to mitigate the risk of lost revenue.”
CGA client director Andy Dean said: “A year on from the launch of the campaign has shown consumers the damage inflicted when they don’t turn up to their bookings, and it’s extremely positive to see the number of no-shows has almost halved during this time.
Andy added: “On Premise, businesses face a multitude of challenges right now and its important as we head into winter months and beyond that consumers continue to embrace their bookings and support hospitality businesses.”
In these challenging times…
The Staff Canteen team are taking a different approach to keeping our website independent and delivering content free from commercial influence. Our Editorial team have a critical role to play in informing and supporting our audience in a balanced way. We would never put up a paywall – The Staff Canteen is open to all and we want to keep bringing you the content you want; more from younger chefs, more on mental health, more tips and industry knowledge, more recipes and more videos. We need your support right now, more than ever, to keep The Staff Canteen active. Without your financial contributions this would not be possible.
Over the last 16 years, The Staff Canteen has built what has become the go-to platform for chefs and hospitality professionals. As members and visitors, your daily support has made The Staff Canteen what it is today. Our features and videos from the world’s biggest name chefs are something we are proud of. We have over 560,000 followers across Facebook, X, Instagram, YouTube and other social channels, each connecting with chefs across the world. Our editorial and social media team are creating and delivering engaging content every day, to support you and the whole sector - we want to do more for you.
A single coffee is more than £2, a beer is £4.50 and a large glass of wine can be £6 or more.
Support The Staff Canteen from as little as £1 today. Thank you.
Support Us
CONTRIBUTE
Number of no-shows halved in 2022 saving hospitality £5bn
Energy bill cap welcomed by hospitality but more support still needed
UK hospitality pay respects to Queen Elizabeth II
Be Inclusive Hospitality launches first UK Spotlight Awards
AA Reveals Chefs’ Chefs Shortlist for the Hospitality Awards 2022
Hospitality could be contributing £20bn more a year to British economy, says UKHospitality chief at 'Fixing the Crisis' strategy launch
UKHospitality puts forward plans to support government's Levelling Up agenda
