Levi Roots’ Caribbean Smokehouse will bring authentic Caribbean cuisine to life, making it accessible to everyone, and will be spearheaded by a team with unrivalled experience in creating premium everyday dining.
Levi has worked closely with Eren Ali to develop the concept and said: “I know Caribbean cuisine and Eren knows how to create successful dining experiences. It feels like the perfect partnership.”
The Levi Roots brand now spans a broad range of grocery categories with more than 50 products in the portfolio, proof of the consumer appetite for Caribbean cuisine and flavours. Levi has felt for some time that the next natural step was a dining experience.
Levi Roots said: "Since the initial success of Reggae Reggae Sauce on Dragons’ Den I’ve wanted to bring the tastes of the Caribbean to as many people as possible.
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