A huge 63 per cent of people agree that being given a homemade dessert or baked goods as a gift shows a lot of thought and effort, yet only 26 per cent of people have ever given a homemade dessert themselves.
While a personal touch is seen to be the most important reason to give home baked gifts amongst both women (85 per cent) and men (60 per cent), the second motivator for men to do this is to save money (men 47 per cent vs. women 40 per cent), while women do it to show off their baking skills (women 23 per cent vs. men 10 per cent).
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