British Roast Dinner Week and Trinity Mirror join forces to encourage readers to celebrate British Roast Dinner Week

The Staff Canteen

British Roast Dinner Week announces partnership with Trinity Mirror – which publishes titles including The Sunday Mirror, Daily Mirror and Daily Record – to get the nation celebrating British Roast Dinner Week (26 Sept – 2 Oct 2016) in pubs across the country.

Through a series of high profile articles published online and in print, Trinity Mirror and its titles around the UK will encourage readers to celebrate British Roast Dinner Week and champion their local by nominating at This is the first time the competition has accepted consumer nominations, in addition to pubs nominating themselves.

Chris Brown, channel trade marketing manager for Unilever Food Solutions, said: “We Brits love our roasts. What’s more, they’re helping bolster another great British tradition – loving your local pub. That’s what British Roast Dinner Week and the Best British Roast Dinner competition are all about. By partnering with Trinity Mirror, we can make this year bigger and better than ever – maximising footfall for British pubs and helping our title winners become famous for their roasts.” 

The winner will be chosen at the end of the week and have national coverage in The Sunday Mirror to promote the pub.

Before their roasts are put to the final test during British Roast Dinner Week by a team of mystery diners, regional winners will be announced for: South England, North England, Midlands, Wales and Scotland.

At the end of British Roast Dinner Week, one of the regional winners will be awarded the prestigious title of Best British Roast Dinner 2016 and win £10,000 of PR support. The other regional winners will each receive £2,500 of PR support.

Now in its fifth year, the Best British Roast Dinner competition is part of British Roast Dinner Week. The campaign – sponsored by COLMAN’S® and supported by KNORR® – encourages pubs to serve the UK’s favourite pub meal every day of the week.

Full terms and conditions can be read here.


In these challenging times…

The Staff Canteen team are taking a different approach to keeping our website independent and delivering content free from commercial influence. Our Editorial team have a critical role to play in informing and supporting our audience in a balanced way. We would never put up a paywall and restrict access – The Staff Canteen is open to all and we want to keep bringing you the content you want; more from younger chefs, more on mental health, more tips and industry knowledge, more recipes and more videos. We need your support right now, more than ever, to keep The Staff Canteen active. Without your financial contributions this would not be possible.

Over the last 12 years, The Staff Canteen has built what has become the go-to platform for chefs and hospitality professionals. As members and visitors, your daily support has made The Staff Canteen what it is today. Our features and videos from the world’s biggest name chefs are something we are proud of. We have over 500,000 followers across Facebook, Twitter, Instagram, YouTube and other social channels, each connecting with chefs across the world. Our editorial and social media team are creating and delivering engaging content every day, to support you and the whole sector - we want to do more for you.

A single coffee is more than £2, a beer is £4.50 and a large glass of wine can be £6 or more.

Support The Staff Canteen from as little as £1 today. Thank you.

The Staff Canteen

The Staff Canteen

Editor 14th September 2016

British Roast Dinner Week and Trinity Mirror join forces to encourage readers to celebrate British Roast Dinner Week