'Together we can help get our hospitality workers back on their feet, one portion at a time'

Celebrity chef and owner of three Michelin-starred The Fat Duck in Bray Heston Blumenthal OBE is the new face of Hospitality Action's Invisible Chips campaign, fundraising money to support hospitality workers impacted by the pandemic. 

In a video posted on the charity's website, Heston calls on support for people in the industry, encouraging people to buy his 'invisible, triple-cooked chips' - and donate money to HA.

"The hospitality industry is in a bit of trouble," he said, "so I've decided now is the time to unveil my secret recipe for Triple-cooked invisible chips." 

The chef proceeds to 'cook' the so-called invisible chips using the technique for his infamous triple-cooked chips, then says: "But if you really can't be bothered with all of that, please chip in by visiting invisiblechips.org,uk and you can buy invisible chips." 

Along with Heston's triple-cooked invisible chips, priced at £9, supporters can buy original invisible chips for £3, skin-on invisible chips for £4, 'dirty' invisible chips for £5, and an invisible sharing portion for £10. Or, alternatively, generous donors can decide to become invisible chip stockists, and sell them on to their friends and family. 

"All the proceeds are going towards the people who work at all your favourite restaurants, pubs, hotels and cafes, whose livelihoods are literally disappearing," the chef said.  

"Together we can help get our hospitality workers back on their feet, one portion at a time." 

The Fat Duck opened its doors for the first time since the start of lockdown on 15th of August, celebrating its 25th birthday - having launched in 1995 and received its third Michelin star in 2005. 

Upon reopening, the chef said: "I am absolutely thrilled to be reopening The Fat Duck after so many months of closure, and even more thrilled that this reopening marks our 25th anniversary.

"The Fat Duck is my pride and joy; it has made me who I am today. It has allowed me to explore my curiosity, develop new techniques and concepts and understand more about the role of our senses, our imagination and ultimately our relationship with food.

"I am so honoured and humbled to be celebrating 25 years and I want to say a huge thank you to The Fat Duck’s phenomenal team - past and present - and to all the guests who have walked through our doors over the years."