Peter Laigaard Jensen is the new Head of AA Hotel Services

The AA has today announced the appointment of Peter Laigaard Jensen as the new Head of AA Hotel Services replacing Simon Numphud who stepped down in January.

Peter Laigaard Jensen’s hospitality career began in hotels in his homeland of Denmark where he worked his way up from washing dishes.

His career then took him to work around the world in a variety roles including, Executive Chef, General Manager, Director of Services for a North Pole airforce base, Country Operations Manager for an international hotel chain and most recently as the Chief Operating Officer for a chain of four and five star hotels in Azerbaijan. This breadth of experience will be a great asset as he looks to grow the services offered by AA Hotel Services.

Kirsty Lloyd-Jukes, AA Membership Services Director, said, ‘We are thrilled to be welcoming Peter Laigaard Jensen as Head of AA Hotel Services.  His extensive experience brings a wealth of opportunities that will enhance this unique business and enable the brand to grow within the hospitality sector.’