Michelin have bought the online booking service, Bookatable
Michelin have bought the online booking service, Bookatable, in a bid to develop their online presence in the restaurant reservation market in Europe.
Bookatable has over 15,000 companies using its service and in 2015 it helped book over 34 million covers throughout Europe.
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The news follows a multi-year partnership between Michelin and BookaTable in March 2013, which allowed it to incorporate BookaTable solutions into the MICHELIN Restaurants offer - both via the web and through mobile applications.
In a statement released by Michelin, the move will help roll out new concepts to multiple countries in the future - particularly Scandinavia whilst also helping make bookings even simpler for customers.
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