Love Your Fridge with Williams Refrigeration

A good fridge is one of the most important pieces of equipment in any kitchen, but it’s usually taken for granted and Williams wants to put an end to this.

Williams Refrigeration has decided that it’s time these stars of the kitchen get the recognition they deserve, and has launched the #loveyourfridge campaign. The aim of #loveyourfridge is to help raise awareness - in a light-hearted manner - of the vital role fridges play in commercial kitchens. It will help ensure your fridge has the longest possible working life by highlighting simple maintenance tasks that can keep it in tip-top condition.

Malcolm Harling, Sales and Marketing Director at Williams, said: “While the best quality fridges will last the longest, they still need to be looked after properly too. Even the most robust fridges, like a Williams, can benefit from some TLC. After years of unassuming service, it’s time for fridges to have their moment in the spotlight!”

Chefs are encouraged to get involved on Twitter by sharing pictures and tips using the hashtag #loveyourfridge. Particularly creative or amusing tweets could win a fridge care pack, featuring useful items to help keep fridges looking and performing as good as new. The pack includes a polishing cloth, stainless steel cleaner, and a condenser cleaning brush. Also included is a guide packed with useful tips on looking after your fridge.

If you use the hashtag #loveyourfridge you will automatically be entered into the prize draw, where the winner gets a luxurious hamper from Harrods, and the three runners-up each get a bottle of Taittinger Prestige Rose Champagne.

Not only that, but the brand new loveyourfridge.co.uk website is bursting with hints, tips and other exclusive content, including a complete guide to choosing the right fridge, and more chances to receive goodies.

Malcolm said: “Whether you’re showing off a new purchase, celebrating years of hard work, or you just want to let others know your top tips for a happy fridge, #loveyourfridge and celebrate all things refrigeration.”

Williams Refrigeration offers a comprehensive range of commercial refrigeration including gastronorm cabinets and counters, specialist bakery equipment, coldrooms, merchandisers and blast chillers.

To learn more about Williams extensive product range visit www.williams-refrigeration.co.uk.