Advertorial: Major International - Our Promise….. We’re giving back!

At Major International, the forward thinking team consistently lead the way in terms of product development and marketing innovation. If it’s a dynamic, progressive and constantly evolving, organisation that you’re looking for…. Watch this space!

2014 was once again an extraordinary year for Major in terms of staying at the top of their game and who can blame their customers for continuously crying out for more? The incredible range of new Pan Asian Broths received an overwhelming response in the first six months from schools, colleges, restaurants and grab-n-go eateries. This coupled with the exquisite new Veal Jus Paste and the delicious Liquid Seasoning range means that Major is fast becoming a one stop shop for all your base and sauce needs.

“With over 60 years experience, we use the finest ingredients to deliver exceptional flavours with an authentic taste. Our products have truly been created by chefs, for chefs and the rewards have been exceptional loyalty from food service professionals to the Major brand. Most importantly, we listen to our customers needs and respond by constantly developing new product lines to add to our quality range of outstanding stocks, marinades, demi glaces, jus’ gravies, broths, sauces, glaces and fruit bases.’ comments David Bryant, Managing Director.

Major have worked very closely with the UK Chef Organisations for the last 20 years and are proud to announce a fantastic new initiative, which will benefit each of them. A number of years ago we created the Major Chefs Benevolent Fund along with three Associations and we would like to once again pick this up and run it as an annual scheme to be shared evenly between all of the UK Associations. We currently sponsor the British Culinary Federation and The Craft Guild of Chefs Culinary teams and both have done exceptionally well in the 2014 Culinary World Cup in Luxembourg, held in December.

The Nationwide campaign will be launched in January 2015 and will benefit The British Culinary Federation, The Craft Guild of Chefs, The Federation of Chefs, Scotland and The Welsh Culinary Association.

As a way of giving something back to the industry, Major will make a donation for every pot of product sold throughout the year to each of the organisations in the form of a cheque. Each Major pot will now carry a visible lid sticker, which has been designed around the four logos and they will all receive the same amount of money on the same day each year, the first Friday in December, which will be known as ‘Red Friday’. The monies donated will be used for Chefs in need of help in times of hardship but each organisation can decide where and how the funds should be split.

At Major, we are aware how hard the UK Chefs Organisations work and I believe it’s time for us to help give something back to the industry. We know this is not the total answer to the problems, but it’s a start in the right direction….

For further information
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